Branding is more than just your logo or name. It’s about building a memorable, cohesive identity that communicates your mission, values, and unique selling points.
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Alicia Esposito
Alicia Esposito's Recent Articles
How Small Businesses Can Tap into Benefits Programs
Compelling benefits programs can go a long way toward making employees feel valued. Here’s what small business owners need to know.
3 Ways Non-Cash Incentives Drive Employee Engagement for Small Businesses
Small business owners are consistently seeking innovative ways to attract and retain top talent. While competing with larger organizations' robust...
Pickup & Carryout Efficiencies
As more customers take their pies to-go, pizzerias develop streamlined processes The popularity of takeout and delivery has exploded in recent...
Add Sustainability to Your Catering Operation
Sustainable Catering: Serving Slices and Saving the Planet Pizzerias must be competitive, and one way to differentiate your business is by being...
Setting Up Strong Vendor Partnerships
Make building better vendor relationships a priority this year. As we head into Pizza Expo 2025, it’s a great time to look at an often-overlooked...
Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers
This article was originally published on Retail TouchPoints, as part of the ongoing "Small Business, Big Ideas" series, which focuses on smaller...
Last-Minute Holiday Strategies for Small Business Success
It's crunch time for small businesses to make the most of the year's busiest shopping days. Each year, small businesses are tasked with finding...
Business Exit and Succession Planning (Pt. 3): 5 Steps to Success
Welcome to the third installment in our exploration of succession and exit planning for business owners. In our earlier articles, we covered where...
Small Business, Big Ideas: Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers
This story is part of Retail TouchPoints’ ongoing “Small Business, Big Ideas” series, focusing on smaller retail brands that have found big success...