By Amy Gilbert, VP of Social Innovation at The Social Element One of the reasons I love social media is its community aspect—it’s a place where you...
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Alicia Esposito
Alicia Esposito's Recent Articles
Should You Use Threads? Tips and Lessons from Brand Executives
Thanks to a special partnership, Small Business Xchange is syndicating this article, which was previously featured on Retail TouchPoints. Some...
How Asking Questions Can Generate New Ideas — and New Sales
In this three-part series of articles, author Marshall Atkinson helps you generate new ideas to find and land new customers. The first article...
The Power of Brand Building for SMBs
European small and medium-sized businesses (SMBs) sold 70 products per second on Amazon in 2021[i]. Let that sink in for a moment. That’s over 2.2...
AI Stats and Trends for Small Business Marketing
By Dave Charest, Director of Small Business Success at Constant Contact Small businesses (SMBs) are a busy bunch. On any given day, they might be...
4 Ways Random Objects Can Spark New Business Ideas
In this three-part series of articles, author Marshall Atkinson helps you generate new ideas to find and land new customers. The first article...
How to Create a More Diverse and Inclusive Workplace
The U.S. runs on small business power. Employing nearly half the private-sector U.S. workforce (46%), small businesses with fewer than 100 employees...
Intuit Mailchimp Embeds Gen AI into Platform to Support Small Marketing Teams
The vast majority (88%) of marketers believe their organization must increase its use of automation and AI to stay competitive in the current...
5 Content Buckets to Drive Your Social Media Calendar
Creating a social media posting schedule is critical to organizational and executional success, and it helps your small team (or your main marketing...
Department of Labor Proposes New Overtime Protections for 3.6M Salaried Workers
The U.S. Department of Labor (DOL) has proposed a new rule that would restore and extend overtime protections to 3.6 million salaried workers,...