Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations add Snap,...
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Alicia Esposito
Alicia Esposito's Recent Articles
SBA Data Shows 2X Increase in Loans to Black-Owned Small Businesses
The U.S. Small Business Administration (SBA) has revealed new data showing the rate of SBA-backed loans going to Black-owned businesses has more...
Building Blocks: POS System, Change is Constant
Long gone are the days of writing every order and check by hand. Point-of-Sale (POS) systems are as essential to the pizza business as a dough mixer...
Square Unveils New Marketing and Inventory Solutions for Merchants
Square has unveiled a new suite of marketing, inventory and fulfillment solutions to help sellers ramp up their holiday performance. To help sellers...
The Secrets to Effective and Engaging Team Meetings
One of the most popular mantras in business is “Communication is key.” To keep operations running smoothly, you and your managers must keep all...
How to Create a Company Culture that Retains Top Talent
Employees who feel appreciated, listened to, and supported are naturally going to do a better job and stick around longer. And the way to build a...
Affiliate Marketing Fraud in 2023: Whose Link Is It Anyway?
By Van Chappell, General Manager, BrandVerity “Whose Line Is It Anyway” debuted in 1998 to living room audiences everywhere challenging improv...
Mike’s Monthly Tip: Science over Perfection
Every day we seek “Perfect.” The perfect dough, the perfect menu name, the perfect workflow, and sometimes we seek perfect before anything launches....
Beverage Station Sanitation
If you’re in the restaurant business, you’re also in the cleaning business Sure, you may have a lot more passion for your wood-fired Neapolitan...
How To Create A Social Media Content Calendar
Your business’s social media content calendar can be created on a daily, weekly, monthly or even annual basis. It’s helpful to create an advanced,...