As soon as the Fed indicated the possibility of three rate cuts, my email lit up with this question: “What does this mean for the 2024 economic...
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Alicia Esposito
Alicia Esposito's Recent Articles
3 Things Every Business Should Know About Gen Z
Known to many as “the TikTok Generation,” Gen Z is a cohort coveted by businesses of all sizes and across sectors. But who is Gen Z, really? How do...
Chase Survey: Small Businesses Focus on Resilience Amid Market Uncertainty
Despite the threat of a recession and other economic uncertainties, small businesses are setting their sights on growth, according to the Chase 2024...
QR Codes for Customer Experience: 3 Ideas to Use
QR codes became the lifeline of many businesses during the pandemic. Restaurants used them to give diners easy (and contactless) access to menus....
The Future of Link Building: Emerging Trends Paving the Way for Success
By Alyssa Patzius, President of Intero Digital Content & PR Division We are in the era of AI link building. It’s like giving your link building...
Adobe Analytics: Online Sales Increased 4.9% This Holiday Season
Online holiday sales reached $222.1 billion for the period from Nov. 1 to Dec. 31, 2023 — a 4.9% increase year over year, according to Adobe...
Battling Employee Turnover
Operator Anthony DeSousa offers this commentary on the riddle of the employee rollercoaster The cycle repeats. Not with the regularity of earth’s...
Transformative Transitions: 8 Exit Archetypes Every Company Founder Must Know
In the daunting yet exhilarating journey of entrepreneurship, founders traverse various roles that evolve with their venture. Today's thriving U.S....
Despite TikTok Hype, Instagram Reels Reign Supreme in Video Content Performance
We have all seen the data that consumers, especially Gen Z and Gen Alpha, are spending more time on TikTok. (We've even shared some of this data on...
NFIB Survey: Soaring Interest Rates a Top Concern for Small Business Owners
The NFIB Research Center recently published findings from its credit-focused survey, shedding light on the concerns of small business owners going...