Thanks to the rise and influence of TikTok, short-form video has become a staple in many marketing playbooks. Even if you're not on TikTok (or at...
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Alicia Esposito
Alicia Esposito's Recent Articles
Gas Ovens vs. Electric Ovens: Heating Up
Gas ovens were once the standard at pizzerias and restaurants across the U.S., but electric ovens are gaining ground For decades, gas ovens...
Product, Service Outage Protocol
Pizzeria owners can take steps to prevent damage when power, technology or the supply chain falters From large-scale weather disasters to local...
Wilsonart Opens Austin Showroom and Distribution Center
Wilsonart, a world-leading engineered surfaces company, announced today the opening of its 45,000-square-foot showroom and distribution center in...
Digital Tools and Technologies for B2B Lead Generation
By Lisian Ajroni, CTO, Ajroni Are you looking to increase your B2B lead generation? In the digital age, technological advances have enabled powerful...
How to Navigate KBIS 2024
On our most recent podcast, we spoke to Laura Eagan, owner of and senior designer with Estrella Cabinetry and Design Center, about how to navigate...
Getty Images Empowers SMBs with New Gen AI Tool
TikTok, Instagram, Faceboook, LinkedIn, mobile apps, ecommerce sites. The list of channels and platforms goes on and on. And small businesses in...
How to Ensure Resilience During a Recession
Sure, research has shown that small business owners and operators are, overall, optimistic about the state of the economy. But that doesn't mean...
Kohler Completes Acquisition of KLAFS
Global kitchen and bath leader Kohler completed its acquisition of KLAFS – a market-leading manufacturer of saunas, steam rooms, and other...
What is the Corporate Transparency Act?
The Corporate Transparency Act (CTA) was enacted back in 2021, but few businesses have considered whether they'll be impacted. Now that the law is...