Rokt, an ecommerce technology company that uses artificial intelligence (AI) to personalize checkout experiences, is acquiring AfterSell, a solution...
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Alicia Esposito
Alicia Esposito's Recent Articles
New Fiserv Index Provides ‘Big Signal’ of Small Business Performance
Fiserv enables payments for more than six million merchants worldwide and has a presence in almost every ZIP code in the U.S. The company is using...
Holiday Hurrah: Measuring the Impact of Holiday Sales on America’s Small Businesses
By Dave Charest, Director of Small Business Success for Constant Contact The holidays are big business. That’s not going to come as a shock to...
The Economic Forecast of the K&B Industry
As soon as the Fed indicated the possibility of three rate cuts, my email lit up with this question: “What does this mean for the 2024 economic...
3 Things Every Business Should Know About Gen Z
Known to many as “the TikTok Generation,” Gen Z is a cohort coveted by businesses of all sizes and across sectors. But who is Gen Z, really? How do...
Chase Survey: Small Businesses Focus on Resilience Amid Market Uncertainty
Despite the threat of a recession and other economic uncertainties, small businesses are setting their sights on growth, according to the Chase 2024...
QR Codes for Customer Experience: 3 Ideas to Use
QR codes became the lifeline of many businesses during the pandemic. Restaurants used them to give diners easy (and contactless) access to menus....
The Future of Link Building: Emerging Trends Paving the Way for Success
By Alyssa Patzius, President of Intero Digital Content & PR Division We are in the era of AI link building. It’s like giving your link building...
Adobe Analytics: Online Sales Increased 4.9% This Holiday Season
Online holiday sales reached $222.1 billion for the period from Nov. 1 to Dec. 31, 2023 — a 4.9% increase year over year, according to Adobe...
Battling Employee Turnover
Operator Anthony DeSousa offers this commentary on the riddle of the employee rollercoaster The cycle repeats. Not with the regularity of earth’s...