Success in email marketing depends as much on content as it does on sound database management practices.
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Alicia Esposito
Alicia Esposito's Recent Articles
Key Principles of Cash Flow Management for Small Businesses
It may be tempting to focus solely on revenue, but cash flow management ensures sustainability over time.
How to Advertise on a Budget: Tips for Small Businesses
Advertising as a small business is not about having the biggest budget — it’s about being strategic, authentic, and adaptable.
Turn Emails into Profit Machines for Your Small Business
While social platforms fluctuate and algorithms change, email gives small business owners a reliable, cost-effective, and measurable way to connect with customers.
Grow Your Business by Emphasizing Quality and Sustainability
Drawing inspiration from Levi’s, small business owners can learn to capitalize on their greatest assets: quality and sustainability.
How to Build an Affordable Martech Stack for Small Businesses
Small businesses today can build a marketing technology (martech) stack that enables them to engage with prospects and customers more efficiently.
4 Preventative Steps Against Employee Theft
Like it or not, employee theft happens. Here’s how to curb it.
Handling Seasonal Staff Turnover: Tips from a Restaurant Owner
Losing great employees is disruptive and costly, but you can minimize or avoid this impact with the right practical strategies.
Onboarding New Hires: 5 Ways to Boost Retention
Done right, onboarding fosters a sense of belonging and drives productivity. Get it wrong, and you risk losing employees within their first few months.
6 Apps That Help Small Business Owners Stay Organized
The right productivity apps can help you stay focused, streamline your processes, and make the most of your time.