One of the things that sets successful businesses apart is their unique brand. The most noteworthy companies have an unmistakable identity that...
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Alicia Esposito
Alicia Esposito's Recent Articles
3 Ways Non-Cash Incentives Drive Employee Engagement for Small Businesses
Small business owners are consistently seeking innovative ways to attract and retain top talent. While competing with larger organizations' robust...
How Fintechs Can Help Small Businesses Struggling to Qualify for Loans
Small business owners are facing a cash crunch. The Federal Reserve’s July 2024 Senior Loan Officer Opinion Survey revealed that banks are...
Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers
This article was originally published on Retail TouchPoints, as part of the ongoing "Small Business, Big Ideas" series, which focuses on smaller...
Last-Minute Holiday Strategies for Small Business Success
It's crunch time for small businesses to make the most of the year's busiest shopping days. Each year, small businesses are tasked with finding...
Succession and Exit Planning: 5 Steps to Ensure Effective Succession Planning (Pt. 3)
Welcome to the third installment in our exploration of succession and exit planning for business owners. In our earlier articles, we covered where...
ADP and Fiserv Bring Combined Operational Solutions to SMBs
Payments and financial services company Fiserv, Inc. is partnering with ADP to integrate its small business solutions, including Clover and CashFlow...
Straight from the Source: How Small Business Owners Are Marketing for the Holidays
The holiday shopping season is officially here, and across the country, millions of small business owners (SBOs) are, once again, gearing up for the...
New Data: How SMBs are Balancing AI Fear and FOMO
The artificial intelligence (AI) hype cycle is evolving, with more businesses sharing tangible use cases and lessons learned. Although the discourse...
How One Up-and-Coming Wellness Brand is Using Community to Combat Stigma
Many brands, especially in CPG, are born from known challenges and pain points; they are innately designed to serve an established market need. For...