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The Latest in: General

Building Blocks: Locked in on Business

Getting more sales out of our existing customers When we are locked in on our business and honing a particular part of it, there is some…
General AUG 30

Hiring Based on Personality

So many of us are guilty of falling into the same trap: over time, we develop great faith in our people, so we continually provide what…
General AUG 24

Katin Plays the Long Game to Double-Digit Growth

The brand’s leaders talk about their product-driven strategy and if they think Katin will benefit from the coming Boardriders deal.
General AUG 24

How to Spot Holes in Your Integrated Marketing Strategy

By Jeff Snyder, Founder and Chief Inspiration Officer, Inspira Marketing Group Few things will turn off potential customers faster than disjointed marketing. Whether you’re the smallest…
General AUG 1

How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Today begins what has become one of the biggest shopping events of the year — Amazon’s annual Prime Day member sales event. And while Amazon itself…
General JUL 11

Handing Drug and Alcohol Abuse in a Restaurant

Substance abuse in the restaurant industry Anthony Bourdain, on multiple occasions, compared a restaurant to a modern-day pirate ship filled with counterculture non-conformists who all band…
General JUN 27

Surf Shop Founders and Their Kids Discuss Passing the Torch

Stewart Surf Shop, Wave Riding Vehicles, Hansen Surfboards, Huntington Surf & Sport, Val Surf, and 17th Street Surf Shop founders and their kids talk about what…
General JUN 13

Succession Planning the Surf Shop Way

Founders and their kids talk about ownership transitions – from the well planned to those who crossed their fingers someone from the next generation would pick…
General JUN 12