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The Latest in: Business Planning

Want to Ride the Prime Day Wave? Marketing and Advertising Experts Share Tips

Over the past 10 years, Prime Day has become a critical sales event for brands, especially for the countless small and medium-sized sellers that rely on…

Small Business Momentum Picks Up, Sales Grow 3.5% Year Over Year

Consumer spending is changing rapidly, largely due to economic uncertainty. But that hasn’t stopped small businesses from seeing a 3.5% boost in sales year over year,…
Nearly two decades since the earliest content creators established their role in our digital-first society, we’re seeing a return to the scrappy, low-budget media of influencing’s earliest days.

The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing

This article was initially published on Retail TouchPoints. Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
With 11 locations and more on the horizon, Winfield Street Coffee has had to invest in new technology, including a new POS, to improve operations.

Winfield Street Coffee Turns to Tech to ‘Perk Up’ Operations

In 2015, Breno and Jeanette Donatti took over Winfield Street Deli in Connecticut and rebranded it to Winfield Street Coffee. They always envisioned that it would…
IND!E has forged a new partnership with UK online retailer Ocado that will give indie brands the opportunity to debut their products online and in a curated pop-up.

IND!E Brings Challenger Brands to UK Etailer Ocado

IND!E, an organization dedicated to supporting small businesses and entrepreneurs, has forged a new partnership with UK online retailer Ocado that will give indie CPG brands…
Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans.

Ebay Aims to Support Sellers with Cash Advances, Streamlined Advertising Hub

This article was previously published on Retail TouchPoints. Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business…
Alex Sinclair, owner of the San Francisco-based Willow on the Green, shares how he turned his big idea into a perfect niche in the retail world.

Small Business, Big Ideas: What a Niche British Cheese Shop Learned from Netflix

This article was previously published on Retail TouchPoints. Alex Sinclair is Scottish, although you’d have a hard time telling it from his accent, which is more…
Target is partnering with Shopify to bring direct-to-consumer brands to its marketplace and stores.

New Collab Brings Shopify DTC Brands to Target.com

Target has announced a new partnership that will bring a select number of Shopify sellers to Target Plus, the retailer’s third-party marketplace, including True Classic and Caden Lane. U.S.-based direct-to-consumer (DTC)…