The Latest in: Business Planning
New Data: How SMBs are Balancing AI Fear and FOMO
The artificial intelligence (AI) hype cycle is evolving, with more businesses sharing tangible use cases and lessons learned. Although the discourse is a bit more pragmatic,…
Brand and Marketing NOV 18
The SMB’s Guide to CTV Advertising
U.S. households are cutting the cable cord and embracing streaming. In fact, 99% of U.S. households subscribe to at least one streaming service, according to Forbes,…
Brand and Marketing NOV 8
How One Up-and-Coming Wellness Brand is Using Community to Combat Stigma
Many brands, especially in CPG, are born from known challenges and pain points; they are innately designed to serve an established market need. For Brianna Bitton,…
Brand and Marketing NOV 5
American Independent Business Alliance Brings Back Annual ‘Shop Indie’ Holiday Campaign
The American Independent Business Alliance (AMIBA) has launched a new holiday campaign to motivate shoppers to support locally owned and independent businesses throughout the season. Shop…
Brand and Marketing NOV 4
Executive Q&A: How to Boost Holiday Sales and Loyalty Amid Inflationary Pressures
The holiday season is a critical time for all businesses, but it can be especially make-or-break for small merchants and entrepreneurs. The pressure is especially intense…
Business Planning OCT 30
Business Exit and Succession Planning (Pt. 2): The Transition
In this installment, we’ll build on what was discussed in part 1, “Business Exit and Succession Planning: Where To Start.” In this piece, we’ll dive deeper into…
Business Planning OCT 25
How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content
This article was previously published on Retail TouchPoints. Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves.…
Business Planning OCT 16
Why A Jar of Pickles is Embracing the ‘Raw, Unfiltered’ Side of Instagram
Kirstie Wang started her stationary, accessory and gift brand, A Jar of Pickles, when she was in her last year of college. At that point, it…
Brand and Marketing OCT 15
