The Latest in: Business Planning
Straight from the Source: How Small Business Owners Are Marketing for the Holidays
The holiday shopping season is officially here, and across the country, millions of small business owners (SBOs) are, once again, gearing up for the chaos. For many, these final weeks of…
Brand and Marketing NOV 20
New Data: How SMBs are Balancing AI Fear and FOMO
The artificial intelligence (AI) hype cycle is evolving, with more businesses sharing tangible use cases and lessons learned. Although the discourse is a bit more pragmatic,…
Brand and Marketing NOV 18
The SMB’s Guide to CTV Advertising
U.S. households are cutting the cable cord and embracing streaming. In fact, 99% of U.S. households subscribe to at least one streaming service, according to Forbes,…
Brand and Marketing NOV 8
How One Up-and-Coming Wellness Brand is Using Community to Combat Stigma
Many brands, especially in CPG, are born from known challenges and pain points; they are innately designed to serve an established market need. For Brianna Bitton,…
Brand and Marketing NOV 5
American Independent Business Alliance Brings Back Annual ‘Shop Indie’ Holiday Campaign
The American Independent Business Alliance (AMIBA) has launched a new holiday campaign to motivate shoppers to support locally owned and independent businesses throughout the season. Shop…
Brand and Marketing NOV 4
Executive Q&A: How to Boost Holiday Sales and Loyalty Amid Inflationary Pressures
The holiday season is a critical time for all businesses, but it can be especially make-or-break for small merchants and entrepreneurs. The pressure is especially intense…
Business Planning OCT 30
Business Exit and Succession Planning: Preparing for a Successful Transition and Financial Stability (Pt. 2)
In this installment, we’ll build on what was discussed in Part 1, “Business Exit and Succession Planning: What To Consider & Where To Start.” In this piece,…
Business Planning OCT 25
How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content
This article was previously published on Retail TouchPoints. Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves.…
Business Planning OCT 16
