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The Latest in: Business Planning

Brands of all sizes and across categories can create subscription programs that drive recurring revenue and support brand growth.

Subscription Programs: A Small Business’ Secret Weapon for Driving Sales and Customer Loyalty

Whether you’re an avid Amazon Prime user or a dedicated Netflix viewer, you’re likely no stranger to subscription and membership programs. Now, consumer brands are rolling…
Johnny Earle, Founder of Johnny Cupcakes, is an entrepreneur, a creative and a self-proclaimed jokester. After all, he started a brand with “cupcakes” in the name and he isn’t a baker; and he has a “bakery” that doesn’t even sell real food.  

How One Small Business Owner is Turning $10,000 Mistakes into $100,000 Ideas

Johnny Earle, Founder of Johnny Cupcakes, is an entrepreneur, a creative and a self-proclaimed jokester. After all, he started a brand with “cupcakes” in the name…
Even the smallest consumer brands are tapping into innovation to grow through product, marketing and experience.

How Even Small Businesses Can Integrate Innovation into Their Brand Strategy

Consumer brands have more opportunities to grow their businesses online, whether they’re selling through marketplaces like Amazon and Walmart, or through direct channels like social media…