The Latest in: Business Planning
How Asking Questions Can Generate New Ideas — and New Sales
In this three-part series of articles, author Marshall Atkinson helps you generate new ideas to find and land new customers. The first article discussed the power…
Business Planning SEP 18
4 Ways Random Objects Can Spark New Business Ideas
In this three-part series of articles, author Marshall Atkinson helps you generate new ideas to find and land new customers. The first article discussed the power…
Business Planning SEP 11
Intuit Mailchimp Embeds Gen AI into Platform to Support Small Marketing Teams
The vast majority (88%) of marketers believe their organization must increase its use of automation and AI to stay competitive in the current business climate, according…
Brand and Marketing SEP 7
5 Content Buckets to Drive Your Social Media Calendar
Creating a social media posting schedule is critical to organizational and executional success, and it helps your small team (or your main marketing manager) address the…
Brand and Marketing SEP 6
Collaboration: Your Small Business’s Secret Weapon for Growth
In a three-part article series, consultant Marshall Atkinson offers pointed advice to help small businesses generate new ideas to find and land new customers. Below, Part…
Business Planning AUG 29
Subscription Programs: A Small Business’ Secret Weapon for Driving Sales and Customer Loyalty
Whether you’re an avid Amazon Prime user or a dedicated Netflix viewer, you’re likely no stranger to subscription and membership programs. Now, consumer brands are rolling…
Business Planning AUG 28
How One Small Business Owner is Turning $10,000 Mistakes into $100,000 Ideas
Johnny Earle, Founder of Johnny Cupcakes, is an entrepreneur, a creative and a self-proclaimed jokester. After all, he started a brand with “cupcakes” in the name…
Business Planning AUG 24
How Even Small Businesses Can Integrate Innovation into Their Brand Strategy
Consumer brands have more opportunities to grow their businesses online, whether they’re selling through marketplaces like Amazon and Walmart, or through direct channels like social media…
Business Planning AUG 24
