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The Latest in: Business Planning

Advertising Week has partnered with Amazon Ads to launch the Most Influential SMB Marketers list, a roundup of 25 founders, marketing leaders and brand executives that have driven business growth and industry innovation.

Advertising Week Reveals Most Influential SMB Marketers

Advertising Week has partnered with Amazon Ads to launch the Most Influential SMB Marketers list, a roundup of 25 founders, marketing leaders and brand executives that have…
Data from Adobe Analytics and Salesforce reveal a strong start for the 2023 holiday season.

Discounts Drive Record-Breaking Black Friday, Cyber Weekend Spending

This article was previously published on Retail TouchPoints, a digital media brand covering the retail industry. As Cyber Monday sales continue to roll in, Cyber Week…
Walmart Business is helping small businesses prepare for holiday office celebrations with a new Holiday Shop and Gift Finder tool.

Walmart Business Launches New Holiday Tools for SMBs

Walmart Business has spent the last year building out its solutions and services for SMB customers, including a dedicated membership offering and tailored app experience. Now Walmart is helping small businesses…
Amazon has established partnerships with Meta and Snap to allow consumers to easily purchase items they see on social via their Amazon accounts.

Amazon Partnership with Meta, Snap Unlocks Social Commerce for SMBs

As part of a new partnership, Meta and Amazon have launched a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to…
Research from Bankrate reveals that more consumers, especially millennials and Gen Z, are eager to participate in Small Business Saturday.

Bankrate Survey: More People Plan to Shop Small in Stores

Despite its inception only in 2010, Small Business Saturday has surged in popularity and is creating even more opportunities for small and local businesses to thrive.…
American Express has unveiled "Door to Shop Small," an augmented reality experience designed to inspire consumers to shop local businesses on Small Business Saturday.

AmEx Unveils ‘Door to Shop Small’ Campaign for 2023 Holiday Season

The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” However, given the current…
Google has unveiled new tools to help small merchants and other businesses stand out in search results, especially during the holiday season.

Google Unveils New Tools to Help Small Merchants

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI…
During Amazon's annual UnBoxed event, executives zeroed in on various entertainment platforms and their unique advertising potential.

Amazon is Coming for TV: What SMB Advertisers Need to Know

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it has though, the company is clearly itching to get off…