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The Latest in: Business Planning

SpotOn Marketing Assist can help restaurant operators create campaigns more effectively for email and social channels.

SpotOn Streamlines Marketing for Local Restaurants

Most restaurant operators say they struggle to attract new customers (79%) and bring back repeat customers (56%), according to the National Restaurant Association. To help restaurants…
If small businesses want to maximize profits and reduce operational costs, they should think critically about their payment experience.

4 Payment Trends that will Impact Small Businesses in 2024

In today’s business landscape, every decision can have a ripple effect on overall success. For example, small business owners face the daily challenge of trying to…
DIY and crafting retailer Michaels has unveiled its new "Respect the Makers" brand campaign, which was designed to spotlight independent "makers."

Michaels Goes Big on its ‘Makers’ Strategy

DIY and crafting retailer Michaels has unveiled its new “Respect the Handmade” brand campaign, which puts independent “makers” in the spotlight. At the center of the campaign…
This cohort is growing fast...and their spending power is significant. Experts spotlight three key things business owners should know about Gen Alpha.

3 Things to Know About Gen Alpha

Born between 2010 and 2024, Gen Alpha is forecasted to become the largest generation in history, reaching more than 2 billion people by 2025, according to predictions from…
Henry Ma, CEO of Garmeo, shares his lessons on building his business, especially in an increasingly crowded and competitive digital world.

Garmeo CEO Shares Small Business Growth Lessons and Best Practices

Henry Ma has founded several online businesses and, over time, has become an expert on scaling businesses through advanced marketing tactics and techniques, such as content…
On the heels of its funding news, Photoroom is unveiling a series of new solutions designed to support small and scrappy marketing teams.

Photoroom Launches New AI Photo-Editing Features Following $43M Funding Round

Photoroom, an AI-powered photo editor, has closed a $43 million Series B funding round, led by previous investor Balderton Capital and with Aglaé and YCombinator participating.…
When small businesses go viral, it could be their big break. But it also can throw their systems for a loop. Here's how to prepare.

Don’t Get Sick Going Viral

For a small business owner or founder, few things are as exciting as your product or service going viral. Finally, after all your hard work, someone…
If small businesses want to ramp up their social media content strategy, stock photography can give them more creative fuel to support their efforts.

Build Your Content Arsenal with Powerful Stock Photography

Social platforms like Instagram and TikTok are driven by images and video. In an ideal scenario, you’ll have a social media marketer or digital marketing lead…