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The Latest in: Business Planning

Want to successfully reach and engage Gen Z consumers? This article outlines three key things this cohort wants.

3 Things Every Business Should Know About Gen Z

Known to many as “the TikTok Generation,” Gen Z is a cohort coveted by businesses of all sizes and across sectors. But who is Gen Z,…
The Chase 2024 Business Leaders Outlook survey reveals that, despite economic uncertainties, small business owners are confident in their resilience.

Chase Survey: Small Businesses Focus on Resilience Amid Market Uncertainty

Despite the threat of a recession and other economic uncertainties, small businesses are setting their sights on growth, according to the Chase 2024 Business Leaders Outlook…
Small businesses can use QR codes to create seamless, connected experiences in stores. This article outlines tips and best practices.

QR Codes for Customer Experience: 3 Ideas to Use

QR codes became the lifeline of many businesses during the pandemic. Restaurants used them to give diners easy (and contactless) access to menus. Retailers used them…
Mobile commerce was a key driver for this year's online holiday shopping surge, according to sales and traffic data from Adobe Analytics.

Adobe Analytics: Online Sales Increased 4.9% This Holiday Season

Online holiday sales reached $222.1 billion for the period from Nov. 1 to Dec. 31, 2023 — a 4.9% increase year over year, according to Adobe Analytics.…
There are eight exit archetypes that every small business owner must know.

Transformative Transitions: 8 Exit Archetypes Every Company Founder Must Know

In the daunting yet exhilarating journey of entrepreneurship, founders traverse various roles that evolve with their venture. Today’s thriving U.S. economy, marked by accelerated growth, is…
Small businesses can use social media to stand out, even among their largest competitors. Embrace these 13 trends to level up your social content strategy.

13 Social Media Trends for SMBs

Seven in 10 Americans use social media regularly, according to the Pew Research Center. Social media powerhouse Meta boasts 2 billion daily active users, while its…
As consumers focus on home remodeling projects, design experts need to stand out by focusing on the value of their knowledge and expertise.

3 Ways Home Services Companies Can Create Value in a Tightening Market

The home market has shifted. Demand for new construction is cooling as temperatures rise on interest rates, leading to a boom in home renovations. Remodeling an…
Industry trade shows can be an effective way to network and promote your business. Follow these tips to maximize your presence and drive traffic.

5 Tips to Win Customers at Your Next Trade Show

Industry trade shows can be an effective way to network and promote your products and services to highly targeted audiences. These events are ripe with potential…