Q
Trending
State Labor Laws
QR Code Mistakes to Avoid
Building Customer Trust
Capital Spending Trends
Marketing as Woman-Owned
Q

The Latest in: Brand and Marketing

The Power of Discounts: How Promotions Can Drive Holiday Revenue

This cohort is growing fast...and their spending power is significant. Experts spotlight three key things business owners should know about Gen Alpha.

3 Things to Know About Gen Alpha

Born between 2010 and 2024, Gen Alpha is forecasted to become the largest generation in history, reaching more than 2 billion people by 2025, according to predictions from…
Brand and Marketing MAR 6
On the heels of its funding news, Photoroom is unveiling a series of new solutions designed to support small and scrappy marketing teams.

Photoroom Launches New AI Photo-Editing Features Following $43M Funding Round

Photoroom, an AI-powered photo editor, has closed a $43 million Series B funding round, led by previous investor Balderton Capital and with Aglaé and YCombinator participating.…
Brand and Marketing FEB 29
If small businesses want to ramp up their social media content strategy, stock photography can give them more creative fuel to support their efforts.

Build Your Content Arsenal with Powerful Stock Photography

Social platforms like Instagram and TikTok are driven by images and video. In an ideal scenario, you’ll have a social media marketer or digital marketing lead…
Brand and Marketing FEB 22
Want to build your content library and convey a more professional brand image? Stock photo agencies are great, but you need to find the right one.

How to Find the Right Stock Photo Agency for Your Brand

To stand out online, you need compelling visual content. But let’s be honest, if you’re a small business owner, operator or manager, you likely don’t have…
Brand and Marketing FEB 14
Meta is working with industry partners to develop "common technical standards" for spotting and labeling AI-generated video and audio content at scale.

Meta Aims to Set Standards for AI-Generated Content

In an effort to position itself as a leader in the fast-evolving world of AI, Meta has revealed that it’s working with industry partners to develop…
Brand and Marketing FEB 8
In a global survey of more than 2,000 consumers, Sinch Mailgun discovered that while email is still preferred, new preferences will impact strategies.

Why Customers Love to Hate Your Emails

In a global survey of more than 2,000 consumers in the U.S., UK, France, Germany, and Spain, Sinch Mailgun explored the current state of email marketing.…
Brand and Marketing JAN 31
Queenly, a formalwear marketplace, has been able to reduce cost-per-acquisition (CPA) and improve conversions using artificial intelligence (AI) for marketing.

Queenly Reduces CPA by 12% with Meta AI-Powered Advertising

Queenly is an online marketplace for formalwear fashion. The company has built an incredibly successful social commerce platform that supports the buying and selling of dresses for…
Brand and Marketing JAN 30
It's time for businesses to "press play" on the short-form video phenomenon. This article outlines all the reasons why.

Inside the Short-Form Video Phenomenon

Thanks to the rise and influence of TikTok, short-form video has become a staple in many marketing playbooks. Even if you’re not on TikTok (or at least…
Brand and Marketing JAN 30

Top Stories

A smiling businesswoman seated at a wooden desk in a modern office, shaking hands with a colleague, symbolizing collaboration and solutions to small business insurance questions. The desk features documents and a laptop, emphasizing a professional setting.

Confused About Your Business Insurance? Start Here

A small business owner, seated at a white desk in a plant shop, reviews paperwork with a thoughtful expression. The desk is surrounded by vibrant potted plants, a calculator, and a tablet stand, symbolizing the use of fintech solutions for small businesses to manage finances and grow operations.

How Fintech Solutions Can Help Small Businesses Overcome Loan Challenges

A small business owner in a modern office, wearing a yellow sweater, focused on a computer screen displaying digital content, researching copyright laws on social media.

How Small Businesses Can Avoid Copyright Mistakes Online

Smiling small business owner managing finances with a calculator and notebook while talking on the phone, surrounded by plants, symbolizing effective cash flow management for small businesses in a relaxed work environment.

Key Principles of Cash Flow Management for Small Businesses

Turn Emails into Profit Machines for Your Small Business

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses