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The Latest

Even the smallest consumer brands are tapping into innovation to grow through product, marketing and experience.

How Even Small Businesses Can Integrate Innovation into Their Brand Strategy

Consumer brands have more opportunities to grow their businesses online, whether they’re selling through marketplaces like Amazon and Walmart, or through direct channels like social media…
News AUG 24
More than three out of every five (61%) small and mid-sized businesses were victims of a successful cyberattack within the past year, according to recent research by cybersecurity company BlackFog.

One-Third of SMBs Lost Customers Due to Cyberattacks

More than three out of every five (61%) small and mid-sized businesses were victims of a successful cyberattack within the past year, according to recent research…
News AUG 24

Katin Plays the Long Game to Double-Digit Growth

The brand’s leaders talk about their product-driven strategy and if they think Katin will benefit from the coming Boardriders deal.
News AUG 24

How to Spot Holes in Your Integrated Marketing Strategy

By Jeff Snyder, Founder and Chief Inspiration Officer, Inspira Marketing Group Few things will turn off potential customers faster than disjointed marketing. Whether you’re the smallest…
News AUG 1

How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Today begins what has become one of the biggest shopping events of the year — Amazon’s annual Prime Day member sales event. And while Amazon itself…
News JUL 11

Handing Drug and Alcohol Abuse in a Restaurant

Substance abuse in the restaurant industry Anthony Bourdain, on multiple occasions, compared a restaurant to a modern-day pirate ship filled with counterculture non-conformists who all band…
News JUN 27

Succession Planning the Surf Shop Way

Founders and their kids talk about ownership transitions – from the well planned to those who crossed their fingers someone from the next generation would pick…
News JUN 12

Building Blocks: Who Should You Promote?

When restaurant staff are ready for a promotion People love to work somewhere they can grow. Most employees want not only a job, but a career.…
News APR 18

Instacart Connects Retailers to Small Business Owners with Launch of Instacart Business

Instacart will expand its delivery capabilities beyond the consumer space with the launch of Instacart Business, a B2B service aimed at helping small businesses. Instacart Business…
News MAR 1

Shipt Debuts Small Business Accelerator Program in 5 Cities

Shipt will reinforce its commitment to expanding food access and supporting local businesses with LadderUp, an accelerator program that will launch in five cities: Atlanta, Detroit,…
News FEB 7