The Latest
The Best Way to Level up Your Social Media? Proactive Engagement
By Amy Gilbert, VP of Social Innovation at The Social Element One of the reasons I love social media is its community aspect—it’s a place where…
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SEP 20
Should You Use Threads? Tips and Lessons from Brand Executives
Thanks to a special partnership, Small Business Xchange is syndicating this article, which was previously featured on Retail TouchPoints. Some content has been edited and condensed…
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SEP 19
How Asking Questions Can Generate New Ideas — and New Sales
In this three-part series of articles, author Marshall Atkinson helps you generate new ideas to find and land new customers. The first article discussed the power…
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SEP 18
The Power of Brand Building for SMBs
European small and medium-sized businesses (SMBs) sold 70 products per second on Amazon in 2021[i]. Let that sink in for a moment. That’s over 2.2 billion…
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SEP 18
3 Keys to Optimizing Your Email Database
While text and social media are increasingly central to digital marketing, email marketing should still play a key role in small businesses’ efforts. After all, 55%…
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SEP 15
AI Stats and Trends for Small Business Marketing
By Dave Charest, Director of Small Business Success at Constant Contact Small businesses (SMBs) are a busy bunch. On any given day, they might be fulfilling…
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SEP 14
4 Ways Random Objects Can Spark New Business Ideas
In this three-part series of articles, author Marshall Atkinson helps you generate new ideas to find and land new customers. The first article discussed the power…
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SEP 11
How to Create a More Diverse and Inclusive Workplace
The U.S. runs on small business power. Employing nearly half the private-sector U.S. workforce (46%), small businesses with fewer than 100 employees accounted for 98% of…
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SEP 8
Intuit Mailchimp Embeds Gen AI into Platform to Support Small Marketing Teams
The vast majority (88%) of marketers believe their organization must increase its use of automation and AI to stay competitive in the current business climate, according…
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SEP 7
5 Content Buckets to Drive Your Social Media Calendar
Creating a social media posting schedule is critical to organizational and executional success, and it helps your small team (or your main marketing manager) address the…
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SEP 6
