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The Power of Discounts: How Promotions Can Drive Holiday Revenue

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A woman, representing a small business owner, is seen in a bright, organized craft studio, carefully packaging a product at a wooden table. Surrounding her are potted plants and shelves filled with handcrafted pottery and supplies. This scene highlights the dedication and craftsmanship of small businesses pursuing B Corp certification for small business growth and impact.

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A cameraman records an interview between a journalist and a small business owner in a park. When considering how to get press coverage for your small business, reach out to blogs, websites, newsletters, podcasts, TV stations, and social media influencers.

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A woman in a red polo shirt and a man in a white collared shirt engage in a serious discussion in an industrial workshop setting. Their focused interaction highlights the need for clear workplace policies, such as an employee handbook for small business environments.

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A close-up of hands opening a brown cardboard box with a utility knife, cutting through clear packing tape. The box features a delivery note label with order details. The person wears a striped shirt, a watch, and a ring. The image illustrates the end of the de minimis exemption in the United States and the resulting impact on small businesses.

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Three individuals in a warehouse setting engage in a positive business interaction. Two workers wearing white hard hats and orange safety vests stand beside a man in a suit, shaking hands and smiling. A table in the foreground holds a white hard hat, scanning devices, and a clipboard, emphasizing workplace operations. The industrial background features tall shelves stacked with boxes and pallets. This scene illustrates collaboration and success, highlighting the importance of employee incentive programs for small businesses in fostering teamwork and productivity.

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Two hands exchange a driver's license against a yellow background, symbolizing the process of identity verification for small businesses.

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A busy woodworking workshop representing small business sectors hit hardest by tariffs. Two workers in motion, one carrying a wooden panel and another operating machinery, surrounded by tools, raw materials, and industrial equipment, highlighting the challenges faced by small businesses in affected industries.

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A smiling man, likely a small business owner, stands behind a wooden counter in his shop. He wears a dark blue t-shirt and a white apron, holding a stack of papers in one hand while interacting with a sleek silver laptop. A modern white point-of-sale system is visible on the counter. The background features rustic wooden shelves filled with neatly organized items like paper bags, twine, and decorative trinkets. The scene conveys a professional and welcoming atmosphere, representing the dedication and daily operations of small business owners. This image aligns with the theme of the Square small business grant, showcasing the hardworking individuals it aims to support.

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Selected businesses will receive a comprehensive support package designed to make a real impact.
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Storefront window with sale signs promoting holiday discounts for small businesses. A large red circular sign displays 'UP TO 50% OFF ON SELECTED STYLES,' while a smaller white oval sign reads 'LAST WEEK,' creating urgency for shoppers.

The Power of Discounts: How Promotions Can Drive Holiday Revenue

Sunset view of the Massachusetts State House with its iconic golden dome, surrounded by lush greenery and urban architecture, symbolizing the complexity of state labor laws in the region.

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A smiling small business owner working at her desk in a bright, organized home office. She uses a laptop and notebook, surrounded by packaging boxes and a clothing rack, symbolizing affordable email marketing for small businesses in the fashion or e-commerce industry.

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