Small businesses are ramping up their tech investments in order to modernize their operations and create consistent customer experiences online and in stores. Internet speed (36%), reliability (35%) and cybersecurity (25%) were deemed a top priority among more than 250 U.S. small businesses surveyed by Kinetic Business. It’s easy to understand why: having a fast, secure and reliable internet connection is crucial to keeping all of the other areas of your business running flawlessly, from your point-of-sale system to your customer service operations.
“Small business owners require technology that helps them achieve their growth objectives without adding complexity,” said Randy Ford, Product Director at Kinetic Business in a statement. “For instance, creating a personalized and engaging customer experience is crucial to drive repeat business and differentiate from competitors. Therefore, having reliable and high-quality internet and phone solutions is critical for every customer, employee, and vendor interaction, which ultimately impacts the daily operations’ success.”
A Deep Dive into the Results
With the Small Business Connectivity Report, Kinetic Business dug into other technology investments small businesses are prioritizing. The below infographic outlines some of the key trends and findings:
