Gopuff has unveiled a new logistics and technology platform to help CPG brands offer customers speedy delivery options via their owned ecommerce sites.
Powered by Gopuff offers brands with a suite of solutions leveraging the company’s logistics network, instant fulfillment infrastructure and technology, helping them boost order volume and improve the customer experience. Brands also will be able to use online ads and marketing channels like social media to leverage their first-party data and drive traffic to these storefronts.
Storefronts Powered by Gopuff is the first solution to go live. This customizable Shopify theme integrated with Gopuff’s APIs allows CPGs to launch their own white-labeled DTC site within days. Orders placed on a brand’s storefront are automatically routed to the nearest Gopuff micro-fulfillment center, where they’re picked, packed, and delivered to customers in as fast as 15 minutes.
Gopuff has tested Storefronts with more than 20 CPG brands, Ben & Jerry’s, Unilever, Mondelēz International, Nestlé, The J.M. Smucker Company, Haleon, and The Ferrara Candy Company, over the past six months.
“Nobody wants the responsibility of getting a pint of Ben & Jerry’s from a nearby store to their couch. Not even us. That last mile delivery is complicated!” said Jay Tandan, the Global Head of Digital Marketing at Ben & Jerry’s in a statement. “Storefronts Powered by Gopuff solves that struggle for us and for Ben & Jerry’s fans across the country. Their micro-fulfillment centers provide a quick and easy way to get Ben & Jerry’s euphoria right to your door in a flash.”
