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The digital marketing landscape is always fresh with new trends and best practices. These are the ones SMBs should know.

8 Digital Marketing Trends to Watch

Digital marketing is constantly evolving. New channels and apps are always entering the market. Consumer behaviors and content preferences are always changing. Fresh algorithm updates are…
News AUG 29
Generative AI can help small businesses drive efficiencies across product descriptions, SEO and content creation.

From SEO to Social: Generative AI’s Value Spans the Digital Experience

With the hype surrounding ChatGPT, “generative AI” has become a hot topic and no industry has been left untouched. But for many small business owners and…
News AUG 29
Touchland has used NetSuite ERP to get a comprehensive view of inventory and operations across its DTC website, wholesale partners and marketplaces.

How an Online-Only Hand Sanitizer Brand Used ERP to Scale

Touchland was founded on the belief that common acts of personal care should feel luxurious, not like necessary chores. The stylishly packaged, “beauty forward” hand sanitizers…
News AUG 28
Brands of all sizes and across categories can create subscription programs that drive recurring revenue and support brand growth.

Subscription Programs: A Small Business’ Secret Weapon for Driving Sales and Customer Loyalty

Whether you’re an avid Amazon Prime user or a dedicated Netflix viewer, you’re likely no stranger to subscription and membership programs. Now, consumer brands are rolling…
News AUG 28
Engaging and managing remote teams can be challenging for small business operators, but these five tips will set them on the path to success.

5 Ways to Better Manage Remote Teams

Working from home is now common practice for many businesses of all sizes and across many sectors, especially those in the services industry. While offering this…
News AUG 28

Hiring Based on Personality

So many of us are guilty of falling into the same trap: over time, we develop great faith in our people, so we continually provide what…
News AUG 24
Johnny Earle, Founder of Johnny Cupcakes, is an entrepreneur, a creative and a self-proclaimed jokester. After all, he started a brand with “cupcakes” in the name and he isn’t a baker; and he has a “bakery” that doesn’t even sell real food.  

How One Small Business Owner is Turning $10,000 Mistakes into $100,000 Ideas

Johnny Earle, Founder of Johnny Cupcakes, is an entrepreneur, a creative and a self-proclaimed jokester. After all, he started a brand with “cupcakes” in the name…
News AUG 24
Even the smallest consumer brands are tapping into innovation to grow through product, marketing and experience.

How Even Small Businesses Can Integrate Innovation into Their Brand Strategy

Consumer brands have more opportunities to grow their businesses online, whether they’re selling through marketplaces like Amazon and Walmart, or through direct channels like social media…
News AUG 24
More than three out of every five (61%) small and mid-sized businesses were victims of a successful cyberattack within the past year, according to recent research by cybersecurity company BlackFog.

One-Third of SMBs Lost Customers Due to Cyberattacks

More than three out of every five (61%) small and mid-sized businesses were victims of a successful cyberattack within the past year, according to recent research…
News AUG 24

Katin Plays the Long Game to Double-Digit Growth

The brand’s leaders talk about their product-driven strategy and if they think Katin will benefit from the coming Boardriders deal.
News AUG 24