Amazon Business has added a pay-over-time option for B2B customers via an expansion of its partnership with BNPL company Affirm. Amazon Business will make the option available to all eligible sole proprietor businesses by Black Friday.
Small business owners selecting Affirm at checkout will need to enter key information, such as their registered business name and address. After they receive an instant credit decision, they can select from customized pay-over-time options ranging from three to 48 months, with the confidence that they won’t pay more than the amount agreed to at the time of purchase.
“We’re constantly striving to make Amazon Business the best place for small businesses to fulfill their buying needs,” said Todd Heimes, Director of Amazon Business Worldwide in a statement. “Integrating Affirm as a payment option helps us do just that, while providing more flexibility and convenience to our customers.” Heimes added that since Affirm is already used by “millions” of Amazon customers, this move is a “natural extension of our larger partnership.”
Since launching on Amazon.com and the Amazon mobile app in 2021, Affirm expanded to Amazon.ca in 2022 and was directly integrated as a payment option on Amazon Pay earlier in 2023. The technology, ease of integration and overall ability to support a broad range of transactions, were noted as key benefits of the partnership.
“According to the IRS, more than 28 million sole proprietorships do business in the United States,” said Wayne Pommen, Chief Revenue Officer at Affirm in a statement. “By offering these business owners a transparent and flexible way to pay over time for the items they need, we can help them increase their purchasing power, better manage their cash flow and accelerate their growth.”