Rokt, an ecommerce technology company that uses artificial intelligence (AI) to personalize checkout experiences, is acquiring AfterSell, a solution that powers ecommerce cross-sells and upsells. Because AfterSell is a Shopify and Shopify Plus partner, the purchase will help Rokt better position itself within the SMB audience and expand its client portfolio in this sector to more than 20,000 merchants. The transaction is expected to close by Feb. 1, 2024. Financial terms were not disclosed.
Once the acquisition is complete, Rokt will be able to build upon its own Shopify app, Rokt Ecommerce. Currently, Rokt Ecommerce merchants have access to proprietary technology that serves relevant ads to consumers’ checkout and “thank you” pages. The addition of AfterSell will make this experience more robust, offering personalized cart, checkout and post-purchase upselling capabilities.
“AfterSell has built a brilliant roster of SMB clients on Shopify and has garnered hundreds of five-star reviews from merchants, which is a testament to how well it delivers,” said Bruce Buchanan, CEO of Rokt, in a press release. “This acquisition strengthens our competitive advantage by enabling us to better serve SMB customers and provide access to advertisers that aren’t typically available to them. We’re also thrilled to bring the AfterSell team’s knowledge and expertise into our organization.”