Connected TV (CTV) is becoming more central to marketing and advertising strategies, especially as more households “cut the cord” and subscribe to more streaming services. In fact, nearly 70% of households are expected to cut the cord by the end of 2024. MNTN is helping brands of all sizes capitalize on this new engagement opportunity while ensuring CTV ads are scalable and measurable, just like paid search and social.
MNTN’s self-serve platform provides marketing teams (or individual users) with real-time measurement and optimization features to help them generate better ad results. Using MNTN’s Creative-as-a-Subscription (CaaS), advertisers can then get fresh TV ad creative produced by advertising experts at QuickFrame by MNTN.
MNTN has more than 100 partnerships with CBS, ESPN, FOX, Peacock, and other premium providers to ensure brands can deliver CTV ads to the right audiences at the right time.
MNTN Integrates with Rockerbox to Improve Measurement
MNTN is now fully integrated with Rockerbox so marketers can more accurately measure how CTV advertising impacts conversions and revenue alongside other marketing channels directly within the Rockerbox platform.
The integration includes MNTN’s proprietary Verified Visits attribution, which attributes site visits to CTV ads only when the ads actually prompt users to take action. As cookies depreciate, this gives marketers more reliable CTV performance data.
In initial integration testing, 70% of advertisers saw CTV costs-per-acquisition (CPAs) rates 18% to 33% lower than their top-spending acquisition channels. Advertisers also saw up to a 5X increase in attributed conversions and an 82% improvement in CPA with Verified Visits data compared to default impression-to-IP matching alone.
