Email marketing and automation company Intuit Mailchimp has announced a strategic partnership with SaaS web platform provider Wix to enhance their joint offerings for businesses. The multi-year bi-lateral strategic partnership will give users access to stronger functionality by connecting CRM data between the platforms, so they can drive customer engagement and increase sales growth.
For self-creators using Wix and Mailchimp, the integration will provide greater functionality and ease of use. Agencies and freelancers using Wix Studio will benefit from offering their clients a complete email marketing suite with the industry’s leading marketing tools. The cross-platform integration is gradually rolling out in the U.S., Canada and the UK.
“This partnership will allow both of our companies to bring our respective expertise and best-in-class products together to form a seamless experience for users,” said Nir Zohar, President and COO of Wix in a statement. “Intuit and Wix both strive to provide the best online solutions for our users, this is why I believe that together we will bring greater value and we look forward to the exploration of expanding the offering through this multi-year agreement.”
Ken Chestnut, Global Head of Ecosystem at Mailchimp, added: “It’s more important than ever for businesses to aggregate their customer data so they can accelerate growth. With Intuit’s history of serving small businesses and marketers and Wix‘s global footprint in the digital space, we’re bringing together a wealth of valuable technologies and insights that can unlock limitless possibilities for mutual customers of Wix and Mailchimp.”