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Brands of all sizes and across categories can create subscription programs that drive recurring revenue and support brand growth.

Subscription Programs: A Small Business’ Secret Weapon for Driving Sales and Customer Loyalty

Whether you’re an avid Amazon Prime user or a dedicated Netflix viewer, you’re likely no stranger to subscription and membership programs. Now, consumer brands are rolling…
Engaging and managing remote teams can be challenging for small business operators, but these five tips will set them on the path to success.

5 Ways to Better Manage Remote Teams

Working from home is now common practice for many businesses of all sizes and across many sectors, especially those in the services industry. While offering this…

Hiring Based on Personality

So many of us are guilty of falling into the same trap: over time, we develop great faith in our people, so we continually provide what…
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Johnny Earle, Founder of Johnny Cupcakes, is an entrepreneur, a creative and a self-proclaimed jokester. After all, he started a brand with “cupcakes” in the name and he isn’t a baker; and he has a “bakery” that doesn’t even sell real food.  

How One Small Business Owner is Turning $10,000 Mistakes into $100,000 Ideas

Johnny Earle, Founder of Johnny Cupcakes, is an entrepreneur, a creative and a self-proclaimed jokester. After all, he started a brand with “cupcakes” in the name…
Even the smallest consumer brands are tapping into innovation to grow through product, marketing and experience.

How Even Small Businesses Can Integrate Innovation into Their Brand Strategy

Consumer brands have more opportunities to grow their businesses online, whether they’re selling through marketplaces like Amazon and Walmart, or through direct channels like social media…
More than three out of every five (61%) small and mid-sized businesses were victims of a successful cyberattack within the past year, according to recent research by cybersecurity company BlackFog.

One-Third of SMBs Lost Customers Due to Cyberattacks

More than three out of every five (61%) small and mid-sized businesses were victims of a successful cyberattack within the past year, according to recent research…

Katin Plays the Long Game to Double-Digit Growth

The brand’s leaders talk about their product-driven strategy and if they think Katin will benefit from the coming Boardriders deal.
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How to Spot Holes in Your Integrated Marketing Strategy

By Jeff Snyder, Founder and Chief Inspiration Officer, Inspira Marketing Group Few things will turn off potential customers faster than disjointed marketing. Whether you’re the smallest…
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