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The Best Way to Level up Your Social Media? Proactive Engagement

By Amy Gilbert, VP of Social Innovation at The Social Element One of the reasons I love social media is its community aspect—it’s a place where…
General SEP 20
Threads, Meta's "Twitter killer," has seen dwindling engagement, but that hasn't stopped brands from embracing it to build their communities.

Should You Use Threads? Tips and Lessons from Brand Executives

Thanks to a special partnership, Small Business Xchange is syndicating this article, which was previously featured on Retail TouchPoints. Some content has been edited and condensed…
Collaboration with internal and external players can help unlock new ideas for growth strategy.

How Asking Questions Can Generate New Ideas — and New Sales

In this three-part series of articles, author Marshall Atkinson helps you generate new ideas to find and land new customers. The first article discussed the power…

The Power of Brand Building for SMBs

European small and medium-sized businesses (SMBs) sold 70 products per second on Amazon in 2021[i]. Let that sink in for a moment. That’s over 2.2 billion…
General SEP 18

AI Stats and Trends for Small Business Marketing

By Dave Charest, Director of Small Business Success at Constant Contact Small businesses (SMBs) are a busy bunch. On any given day, they might be fulfilling…
General SEP 14
Collaboration with internal and external players can help unlock new ideas for growth strategy.

4 Ways Random Objects Can Spark New Business Ideas

In this three-part series of articles, author Marshall Atkinson helps you generate new ideas to find and land new customers. The first article discussed the power…
With consumer sentiment compelling a more thoughtful, critical look at labor and power structures, small businesses are prioritizing DEI.

How to Create a More Diverse and Inclusive Workplace

The U.S. runs on small business power. Employing nearly half the private-sector U.S. workforce (46%), small businesses with fewer than 100 employees accounted for 98% of…
Mailchimp is embedding Gen AI into its platform in the form of a new virtual assistant designed to support marketing teams.

Intuit Mailchimp Embeds Gen AI into Platform to Support Small Marketing Teams

The vast majority (88%) of marketers believe their organization must increase its use of automation and AI to stay competitive in the current business climate, according…