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Branding is so much more than a company’s name or logo. It’s a consistent, memorable and differentiated identity that should drive everything you do.

The Basics of Branding: 3 Keys to Setting Your Brand Apart

The marketing world is buzzwords and trends, but branding is a foundational principle that all businesses should take seriously — no matter their size or industry.…
Small business founders and owners need to determine who should take over when they’re ready to retire or exit the business.

Passing the Torch: Progression Tales from Surf Shop Founders

As hard as it may be, every business owner has to think about the future. Specifically, what the future of their business looks like without them…
Compelling benefits programs can go a long way toward making employees feel supported and valued.

How Small Businesses Can Tap into Benefits Programs

Health and safety concerns, the high costs of medical care, and labor challenges across all industries have put health coverage and other benefits in the spotlight,…
Social media calendars can help small business owners and their marketing teams be more efficient in their work.

The Benefits of Creating a Social Media Content Calendar for Small Business Marketing

The average small- to medium-sized business usually lacks the time and resources to develop sophisticated marketing strategies that engage customers and drive revenues. Unless the business…

Katin Plays the Long Game to Double-Digit Growth

The brand’s leaders talk about their product-driven strategy and if they think Katin will benefit from the coming Boardriders deal.
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Contracts are a part of a small business owner's daily life. Here's what to look for before you sign on the dotted line.

Contract Best Practices: What to Know Before You Sign

In today’s rushed world where we blindly accept contracts for iTunes and other random apps, it’s easy to just sign off on a contract, even when…

Nixon Founders on Key Lessons Learned in 25 Years of Business

In honor of their anniversary, SES asked Founders Andy Laats and Chad DiNenna about what they are most proud of, the lessons learned over the years,…
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How to Spot Holes in Your Integrated Marketing Strategy

By Jeff Snyder, Founder and Chief Inspiration Officer, Inspira Marketing Group Few things will turn off potential customers faster than disjointed marketing. Whether you’re the smallest…
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