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Affiliate Marketing Fraud in 2023: Whose Link Is It Anyway?

By Van Chappell, General Manager, BrandVerity “Whose Line Is It Anyway” debuted in 1998 to living room audiences everywhere challenging improv actors like Wayne Brady, Drew…
General SEP 26

Mike’s Monthly Tip: Science over Perfection

Every day we seek “Perfect.” The perfect dough, the perfect menu name, the perfect workflow, and sometimes we seek perfect before anything launches. Striving for perfection…
General SEP 22
Levi's has driven customer loyalty due to its quality products and focus on sustainability. Is this approach right for your small business?

A Lesson from Levi’s: How Selling Sustainable Products is a Win-Win for Merchants

Do you assume your customers always prefer the most affordable option? If so, you could be selling yourself and your customers short. Here, Mike Clark explains…

Beverage Station Sanitation

If you’re in the restaurant business, you’re also in the cleaning business Sure, you may have a lot more passion for your wood-fired Neapolitan pizza Margherita…
General SEP 21
A person wearing a green checkered apron demonstrates employee theft, discreetly moving a 50-dollar bill from a cash drawer into their pocket.

4 Preventative Steps Against Employee Theft

Like it or not, employee theft happens. Here’s how to curb it.
A social media content calendar is key to keeping your team organized and aligned on marketing moments. Follow these tips for success.

How To Create A Social Media Content Calendar

Your business’s social media content calendar can be created on a daily, weekly, monthly or even annual basis. It’s helpful to create an advanced, strategic view…

The Best Way to Level up Your Social Media? Proactive Engagement

By Amy Gilbert, VP of Social Innovation at The Social Element One of the reasons I love social media is its community aspect—it’s a place where…
General SEP 20
Threads, Meta's "Twitter killer," has seen dwindling engagement, but that hasn't stopped brands from embracing it to build their communities.

Should You Use Threads? Tips and Lessons from Brand Executives

Thanks to a special partnership, Small Business Xchange is syndicating this article, which was previously featured on Retail TouchPoints. Some content has been edited and condensed…