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Want to successfully reach and engage Gen Z consumers? This article outlines three key things this cohort wants.

3 Things Every Business Should Know About Gen Z

Known to many as “the TikTok Generation,” Gen Z is a cohort coveted by businesses of all sizes and across sectors. But who is Gen Z,…
The Chase 2024 Business Leaders Outlook survey reveals that, despite economic uncertainties, small business owners are confident in their resilience.

Chase Survey: Small Businesses Focus on Resilience Amid Market Uncertainty

Despite the threat of a recession and other economic uncertainties, small businesses are setting their sights on growth, according to the Chase 2024 Business Leaders Outlook…
Small businesses can use QR codes to create seamless, connected experiences in stores. This article outlines tips and best practices.

QR Codes for Customer Experience: 3 Ideas to Use

QR codes became the lifeline of many businesses during the pandemic. Restaurants used them to give diners easy (and contactless) access to menus. Retailers used them…

The Future of Link Building: Emerging Trends Paving the Way for Success

By Alyssa Patzius, President of Intero Digital Content & PR Division We are in the era of AI link building. It’s like giving your link building strategy a…
General JAN 9
Mobile commerce was a key driver for this year's online holiday shopping surge, according to sales and traffic data from Adobe Analytics.

Adobe Analytics: Online Sales Increased 4.9% This Holiday Season

Online holiday sales reached $222.1 billion for the period from Nov. 1 to Dec. 31, 2023 — a 4.9% increase year over year, according to Adobe Analytics.…

Battling Employee Turnover

Operator Anthony DeSousa offers this commentary on the riddle of the employee rollercoaster The cycle repeats. Not with the regularity of earth’s orbit, instead more like…
General JAN 5
There are eight exit archetypes that every small business owner must know.

Transformative Transitions: 8 Exit Archetypes Every Company Founder Must Know

In the daunting yet exhilarating journey of entrepreneurship, founders traverse various roles that evolve with their venture. Today’s thriving U.S. economy, marked by accelerated growth, is…
New research from Emplifi reveals that Instagram Reels outperforms TikTok, Instagram Stories and other storytelling vehicles.

Despite TikTok Hype, Instagram Reels Reign Supreme in Video Content Performance

We have all seen the data that consumers, especially Gen Z and Gen Alpha, are spending more time on TikTok. (We’ve even shared some of this…