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The Latest in: News

Paying the Price of Being Small

3 strategies for SMBs to reduce e-commerce returns By Mikel Lindsaar, CEO and Founder of StoreConnect When you are playing the game of online commerce, you…
General FEB 6
Cornerstone Advisors research reveals outdated (and often biased) underwriting processes inhibit small businesses run by women and people of color to have access to reliable credit options.

Can AI Transform Outdated (and Biased) Small Business Lending?

A new research study from Cornerstone Advisors reveals that lenders’ outdated (and often biased) underwriting processes often consider women and small business owners of color to…

Americh Unveils New Website

Americh, the Made-in-the-USA bathtub and shower base designers and manufacturers, has redesigned its website to more fully showcase the brand’s myriad collections in an eye-catching and…
General FEB 3

Mike’s Monthly Tip: Staff Party for ROI

Hosting a staff development party Hosting a staff development party is more than just a fun escape from the daily routine; it’s a strategic move to…
General JAN 31
In a global survey of more than 2,000 consumers, Sinch Mailgun discovered that while email is still preferred, new preferences will impact strategies.

Why Customers Love to Hate Your Emails

In a global survey of more than 2,000 consumers in the U.S., UK, France, Germany, and Spain, Sinch Mailgun explored the current state of email marketing.…
Bank of America's Small Business Checkpoint for January 2024 shows that while small firms showed resilience in 2023, profits are under pressure.

Bank of America Small Business Checkpoint Puts Profitability in the Spotlight

Bank of America’s (BoA) latest Small Business Checkpoint for January 2024 found that not only did small businesses display resilience in 2023 but they also were…
Queenly, a formalwear marketplace, has been able to reduce cost-per-acquisition (CPA) and improve conversions using artificial intelligence (AI) for marketing.

Queenly Reduces CPA by 12% with Meta AI-Powered Advertising

Queenly is an online marketplace for formalwear fashion. The company has built an incredibly successful social commerce platform that supports the buying and selling of dresses for…
It's time for businesses to "press play" on the short-form video phenomenon. This article outlines all the reasons why.

Inside the Short-Form Video Phenomenon

Thanks to the rise and influence of TikTok, short-form video has become a staple in many marketing playbooks. Even if you’re not on TikTok (or at least…