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How Small Businesses Are Using Tech to Increase Profits in 2025

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A flooded warehouse with cardboard boxes partially submerged in water. Although hurricane season hits coastal areas hardest, inland areas are not exempt from wind, flooding, and even tornadoes.

Hurricane Season Has Arrived — Is Your Business Prepared?

Year after year, hurricane season brings powerful winds, storm surges, and flooding to communities up and down the East Coast.

News JUN 9

A person recording a video of a sewing machine with their phone, showing hands working with thread, for the purpose of social media storytelling.

Dos and Don’ts of Social Media Storytelling for Small Businesses

As a small business owner, your ability to tell a compelling story online can significantly impact your bottom line.

News JUN 6

A woman in an apron hands a coffee cup to a man at a café counter. Research shows that nearly 80% of consumers have a small business blind spot, greatly underestimating the number of small businesses in operation.

The Small Business Blind Spot: What It Is and How to Overcome It

Why don’t customers see your small business? New research from Constant Contact shows a major perception gap.

News JUN 5

A person with long hair and a cap inspects a green surfboard among various other colorful surfboards on racks. Get insights on managing a family business transfer from the owners of several successful surf shops.

Passing the Torch: Advice from Family Surf Shop Owners

The owners of 17th Street Surf Shop, Hansen Surfboards, and Val Surf share insights on managing a family business transition.

News JUN 4

A calendar marked with the word 'VACATION' and a drawing of a sun wearing sunglasses. Paid time off for vacation provides employees with a structured opportunity to relax, recharge, and maintain a healthy work-life balance.

Streamline Your PTO Policy to Boost Employee Satisfaction

PTO provides employees with a structured opportunity to relax, recharge, and maintain a healthy work-life balance. However, without a clear framework, challenges can arise.

News JUN 3

A small business owner stands confidently by the entrance to her cafe, ready to recession-proof her business finances.

How to Recession-Proof Your Business Finances Today

From securing capital to optimizing your operations, these steps are designed to help your business thrive, even during an economic downturn.

News JUN 2

Cafe owner consults with another small business owner using laptop in a bright cafe setting. Their collaboration represents the opportunity to boost your sales by partnering with other businesses.

Boost Your Profits by Partnering with Other Businesses

A partnership harnesses combined expertise and resources, creating opportunities to target customers who were previously out of reach.

News MAY 30

Hands typing on a laptop keyboard with animated email marketing icons floating above.

Personalization Still Drives Success in Email Marketing

When it comes to email marketing, there are three ways to meet your customers' needs: personalization, device optimization, and automation.

News MAY 29

An entrepreneur hiring his first employee meets with a candidate in a cozy cafe. The man holds a laptop and shakes hands with the candidate, a woman in a red blouse.

Hiring Your First Employee: A Guide for Entrepreneurs

Hiring your first employee comes with legal, financial, and logistical considerations. Here's how to navigate them effectively.

News MAY 27

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A woman at a bar counter demonstrates the value of small business tech by holding her smartwatch over a card reader to quickly and efficiently pay her bill.