The Latest in: social media

Leaning into Social Media to Expand Your Reach and Grow Your Business

Social commerce, the method of exploring, selling, promoting, and purchasing products or services via social media, is quickly revolutionizing ecommerce for SMBs.

Leaning into Social Media to Expand Your Reach and Grow Your Business

SpotOn Marketing Assist can help restaurant operators create campaigns more effectively for email and social channels.

SpotOn Streamlines Marketing for Local Restaurants

This cohort is growing fast...and their spending power is significant. Experts spotlight three key things business owners should know about Gen Alpha.

3 Things to Know About Gen Alpha

On the heels of its funding news, Photoroom is unveiling a series of new solutions designed to support small and scrappy marketing teams.

Photoroom Launches New AI Photo-Editing Features Following $43M Funding Round

If small businesses want to ramp up their social media content strategy, stock photography can give them more creative fuel to support their efforts.

Build Your Content Arsenal with Powerful Stock Photography

How to Find the Right Stock Photo Agency for Your Brand

Meta is working with industry partners to develop "common technical standards" for spotting and labeling AI-generated video and audio content at scale.

Meta Aims to Set Standards for AI-Generated Content

Queenly, a formalwear marketplace, has been able to reduce cost-per-acquisition (CPA) and improve conversions using artificial intelligence (AI) for marketing.

Queenly Reduces CPA by 12% with Meta AI-Powered Advertising

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Small business owner wrapping a present with custom wrapping, a small touch for the holiday season.

Straight from the Source: How Small Business Owners Are Marketing for the Holidays

The SMB’s Guide to CTV Advertising

Business Exit and Succession Planning: Preparing for a Successful Transition and Financial Stability (Pt. 2)

3 Companies Leveraging Amazon to be a ‘Force for Good’

Small Business Momentum Picks Up, Sales Grow 3.5% Year Over Year

Nearly two decades since the earliest content creators established their role in our digital-first society, we’re seeing a return to the scrappy, low-budget media of influencing’s earliest days.

The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing