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The Latest in: customer loyalty

Subscription Programs: A Small Business’ Secret Weapon for Driving Sales and Customer Loyalty

Johnny Earle, Founder of Johnny Cupcakes, is an entrepreneur, a creative and a self-proclaimed jokester. After all, he started a brand with “cupcakes” in the name and he isn’t a baker; and he has a “bakery” that doesn’t even sell real food.  

How One Small Business Owner is Turning $10,000 Mistakes into $100,000 Ideas

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3 Companies Leveraging Amazon to be a ‘Force for Good’

Small Business Momentum Picks Up, Sales Grow 3.5% Year Over Year

Nearly two decades since the earliest content creators established their role in our digital-first society, we’re seeing a return to the scrappy, low-budget media of influencing’s earliest days.

The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing

Target is partnering with Shopify to bring direct-to-consumer brands to its marketplace and stores.

New Collab Brings Shopify DTC Brands to Target.com

Even small businesses can compete in the race to win and retain top talent. All they need to do is embrace non-cash incentives. Here are three things to know.

3 Ways Non-Cash Incentives Drive Employee Engagement

The Federal Trade Commission (FTC) has issued a final rule that bans non-compete clauses nationwide for workers. Here's what it means for small businesses.

The FTC is Banning Non-compete Agreements: What Does it Mean for Small Businesses?