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The Latest in: brand positioning

Thinking About Rebranding Your Business? Ask These Questions First…

Levi's has driven customer loyalty due to its quality products and focus on sustainability. Is this approach right for your small business?

A Lesson from Levi’s: How Selling Sustainable Products is a Win-Win for Merchants

Even the smallest consumer brands are tapping into innovation to grow through product, marketing and experience.

How Even Small Businesses Can Integrate Innovation into Their Brand Strategy

Branding is so much more than a company’s name or logo. It’s a consistent, memorable and differentiated identity that should drive everything you do.

The Basics of Branding: 3 Keys to Setting Your Brand Apart

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Top Stories

Small Business Momentum Picks Up, Sales Grow 3.5% Year Over Year

Nearly two decades since the earliest content creators established their role in our digital-first society, we’re seeing a return to the scrappy, low-budget media of influencing’s earliest days.

The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing

Target is partnering with Shopify to bring direct-to-consumer brands to its marketplace and stores.

New Collab Brings Shopify DTC Brands to Target.com

Even small businesses can compete in the race to win and retain top talent. All they need to do is embrace non-cash incentives. Here are three things to know.

3 Ways Non-Cash Incentives Drive Employee Engagement

The Federal Trade Commission (FTC) has issued a final rule that bans non-compete clauses nationwide for workers. Here's what it means for small businesses.

The FTC is Banning Non-compete Agreements: What Does it Mean for Small Businesses?

You may know that content is king, but if you don't have a strategy, your small business won't be found. Get your tips for content marketing here.

The Small Business Guide to Content Marketing