By Kristina Prokop, CEO at Eyeota The B2B buyer journey has evolved greatly in recent years, as have the distinctions among the buyers themselves. Today, the needs of a given organization and its buyers vary greatly according to the size of the compa

Which is greater: passion or knowledge? In a restaurant, upselling is essential to get incremental revenue, but it also enhances the customer experience. Add-ons and upgrades makes the customer experience better and puts extra money in your pocket. T

Sometimes, taking a risk is just worth it. Sure, it causes you a certain amount of stress, and it may cause you a significant financial loss, but the gains could be potentially life-changing. Remember that these financial decisions are considered ris

Seeking Paired Interests Everyone wants to be good at their job. Really, they do, but employees easily become complacent when they get used to their hourly wage and have no opportunity for growth. In their eyes, they’ve reached their ceiling. The d

Jewel Zimmer and Taylor Lamb, the co-founders of Juna, are on a mission to improve daily health challenges that many women face: poor digestion, detoxification, mood, and sleep. The small, California-based wellness brand, which launched in September

Have you ever wondered why you remember or recognize a brand, even when you may not be using their products? It’s because these brands have strong brand awareness – familiarity among consumers of the goods they sell or the services they provide.